Google Analytics

What it is

Google Analytics is a free analytics tool that allows users to track website and app traffic to understand customer interactions. It is designed for marketers, developers, and business owners seeking to improve marketing performance through data-driven insights. Key capabilities include cross-platform attribution, machine learning for predictive analytics, and integration with Google's advertising and publisher tools.

How it helps you

It provides a complete view of the customer journey across devices, enabling users to identify which marketing strategies drive conversions. This visibility allows businesses to optimize their marketing performance and improve return on investment.

Key benefits

• ✦ Free to use
• ✦ Tracks interactions across websites and apps
• ✦ Uses machine learning to predict customer actions
• ✦ Integrates with Google Ads and Search Console
• ✦ Provides shareable reports and collaborative features
• ✦ Offers cross-platform attribution modeling

How to set up

1. 01 Sign in at analytics.google.com with a Google account.
2. 02 Create a GA4 property for your website.
3. 03 Copy the Measurement ID (starts with G-).
4. 04 Add the gtag script to your site layout (we show this in the website course).
5. 05 Verify data in Realtime report within a few minutes.